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Our Guide to Eco-Friendly Wall Paint

Our Guide to Eco-Friendly Wall Paint

In recent years, people have become more conscious of the products they use and the impact they have on the environment. When it comes to choosing brands for our homes, we place importance on high quality, sustainable materials.

At Little Greene, we design all our paints with your home and the environment in mind. Our water-based paints contain natural, organic and safe synthetic pigments without any dangerous ingredients. So, you can use our paints in all areas of your home, free from worry.

Read our guide to eco-friendly wall paint to discover what makes Little Greene the best eco choice for your home.

What makes a paint eco-friendly?

There are several factors that can determine whether paint is eco-friendly. The most eco-friendly paints in the UK are defined by:

  • VOC content
  • Quality of ingredients
  • Recyclable/recycled packaging
  • Durability & length of life
  • Manufacturing & delivery

With our own factory in the foothills of Snowdonia, we know exactly what goes into our environmentally friendly paints. Each tin contains a combination of high-quality minerals and organic raw materials, ethically sourced from local, UK-based suppliers who share our commitment to sustainability.

Highly pigmented formulations give Little Greene paint superb coverage and opacity. This means fewer coats of paint are needed, which saves energy, materials and transport, and provides a sustainable and economical option for any home.

Our Intelligent water-based paints are safe to use in kitchens, bathrooms, nurseries and family rooms. You can rest assured that every ingredient has been hand-picked to create a practical, beautiful and high quality product that is repeatedly endorsed by homeowners, interior designers and professional decorators.

Are water-based paints environmentally friendly?

Each of our water-based finishes is low-odour, quick-drying and contains almost no VOCs. Volatile Organic Compounds (VOCs) are chemicals found in most household products, which are emitted into the wider environment when they evaporate.

Read more about eco paints with low VOC content.

We offer two water-based matt emulsion paints for walls: Intelligent Matt Emulsion and Absolute Matt Emulsion. With a slightly higher sheen of 15%, Intelligent Eggshell is also water-based and is recommended for kitchen or bathroom walls in the splash zone.

Being water-based, these paints require no specialist thinners or cleaners. Instead, our water-based paints are washable with warm, soapy water – saving you time and protecting the planet.

Which paints are safest for pets and children?

Our water-based Intelligent finishes are certified child and pet-safe under BS EN 71-3: 2019. These certifications make our paints ideal for use in children’s bedrooms, nurseries and playrooms, as well as high-traffic areas like kitchens, bathrooms and hallways. Fully washable and long-lasting, our durable paint finishes are not only kind to the environment, but also practical for your home.

Our Which? recommended finish, Intelligent Matt Emulsion, is a perfect way to introduce colour to your little one’s bedroom walls and ceilings. Which? tested this water-based finish alongside nine different matt emulsion paints from brands across the industry. The test results proved that our product could resist tough stains and all the wear and tear of family life.

Read more about our Which? recommended Intelligent Matt paint.

What makes Re:mix paint eco-friendly?

We are always looking for new ways to reduce our waste, environmental impact and be more sustainable as a paint company. That’s why we launched Re:mix in 2022 – a collection of honest, upcycled colours made from leftover and unwanted paints. These fully recycled paints prevent up to 60,000 litres of high quality, organic materials from going to waste each year!

Learn more about our Re:mix paint collection.

There is also green-thinking in the packaging we use. Our Re:mix tins are specially designed by artist Caroline Dowsett, to create a container that you’ll want to reuse. All Little Greene paint tins are fully recyclable, made using 50% recycled materials.

Find more ideas on how to upcycle your Re:mix tin.

If you’re looking for the most eco-friendly paint options available, learn more about our commitment to sustainability.