Jo Malone London at the Little Greene Chelsea Showroom
It was a joy to launch our new collaboration with Jo Malone London at our Little Greene Showroom on King’s Road, Chelsea.
Our Creative Director, Ruth, was joined by their Global Head of Fragrance, Céline Roux, to unveil the collection. Together, they presented the new candles, which thoughtfully combine five signature scents from Jo Malone London with Little Greene colours and wallpapers…
On Tuesday 3rd June, our Little Greene Chelsea Showroom became an oasis of fragrance, colour and pattern. Throughout the day, visitors were invited to be the first to experience the perfect partnership between Jo Malone London and Little Greene.
Five, limited-edition candles were displayed throughout the showroom, including much-loved Jo Malone London scents like Lime Basil & Mandarin and English Pear & Freeisa. Each candle took pride of place on an elegant column, painted in the Little Greene shades that feature in the collection: Salix, Masquerade, Light Peachblossom, Silent White – Deep and Bone China Blue. The candles were accompanied by their beautiful presentation boxes, each one decorated with a complementary wallpaper design.
Hosts, Ruth and Céline, introduced the collaboration and revealed exclusive details about how they designed the collection. In conversation, they shared how fragrance and colour can be used to set the mood of a space and tell a story within a home. They explored how the new collection provides the perfect way to achieve a sense of harmony within your schemes.
Visitors could explore moodboards featuring each candle to gain inspiration for their interior design schemes. Each paint colour and wallpaper was shown paired with two coordinating shades from our palette, creating harmonious schemes that evoke different moods and atmospheres.
Guests included home & lifestyle journalists and content creators, who could enjoy complimentary drinks and canapés as they browsed the collection. Seasonal blooms and wildflowers provided the perfect finishing touch alongside the beautiful floral prints, botanical patterns and natural scents of the collection.
